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Why is Data Analytics Important?

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      Introduction   Data analytics is the process of reserving, managing, and analyzing raw data and information to gain substantial insights on different subject matters. It has become an integral part of the business environment because it allows them to develop evidence-based strategies, understand consumer behavior, and improve overall productivity.   Many data and statistics have also been released that suggest the effectiveness of data analytics for businesses. According to details shared by Finance online , 60% of businesses use data and analytics to navigate operations, drive traffic, and maintain cost efficiency. Organizations that utilize it can make more rapid modifications in their management to increase revenue, lower costs, and stimulate innovation.   In today’s digital era, making data-driven decisions and creating strategies influenced by analysis and research studies is by far the most successful management in the busines...